This comprehensive sales management course is designed to equip beginners with the foundational skills and knowledge necessary to excel in the field of sales. With a blend of theoretical understanding and practical application, students will be prepared to manage sales processes and teams effectively.
Benefits
- Understand the basic principles and practices of sales management.
- Develop effective sales strategies and plans.
- Manage customer relationships and sales teams effectively.
- Analyze sales data and use it to inform decision-making.
- Utilize technology and digital tools in the sales process.
To you, who
- For everyone, but primarily for students with a multidisciplinary degree.
Kuvaus
Content
- Introduction to Sales Management
- Understanding the Sales Process
- Customer Relationship Management (CRM)
- Sales Planning and Strategy
- Managing the Salesforce
- Sales Data Analysis and Decision Making
- Technology in Sales
- Contemporary Issues in Sales Management
- Course Review and Exam Preparation
Mode of Teaching and Methods
- Traditional in-person lectures
- Live online lectures with real-time monitoring
- Recorded online lectures for viewing
- Self-study learning materials
- Independently completed assignments
- Teamwork during exercises
- Exercises to be completed independently
- Teamwork on exercises
- Group projects
Study Material
- Material available online (articles, works)
- Multimedia (video, podcast)
- Material as guided by the lecturer
Assessment
- Numerical 0-5
- Evaluation of both Individual and Group Projects and Assignments
Schedule and Location
- 6.1.-13.5.2025
- Tuesday to Friday between 10:00 AM to 6:00 PM
More information about the course
Lukumanu Iddrisu is a project manager and part time lecturer. He has an educational background in international business and strategic business development. Lukumanu has taught social media marketing & e-business and currently teaches sales management at VAMK.
If you have any questions about student IDs, fees, or cancellation terms, please contact avoin@vamk.fi
We reserve the right to make changes.
Sales management
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